ASSIGNMENT | COMMERCIAL | Ferrino High-Lab
Reaching high-flying the 3.585 mt of the Quintino Sella al Felick mountain refuge, staying there until the night comes and then going into the tent, for living, in the few square meters of fabric and technology, the company of the Monte Rosa.
The mountain refuge Quintino Sella al Felick (Monte Rosa, Italy) is used as laboratory for testing the Ferrino High Lab products. Tends and sleeping bags are taken from the refuge – that will be support with its rooms and services – and given for free to everyone who wants to live the emotion of a night out in the nature and freedom.
Sleeping in a tent in the snow, separated by a zip and a door, far (near?) 30 mt from the rooms of the mountain refuge.
An experience for intrepid and adventurousness people who want to experience the high-flying without reduction, but also an experience for mountaineers, used to the outdoor and to the cold, who can test these high quality and technical materials.
These few hours living in the tent on the snow at 3.585 mt above the sea level is a luxury experience. It is luxury because you can take the liberty of what the others cannot or don’t want to do. It is not about money, it is simply about experience. Today, and in the future it will be also more, reduce the comfort and the causes of distraction it is a privilege. And it is also a risk, because in this condition everything is amplified: the vulnerability of the body, the perception of the awkwardness, the emotions variability.
